Marketing strategy

April 19, 2018

Three tools to help you shape strategy into actual plans

Creating a strategy sure doesn’t feel like the easy bit when you’re waist-deep in crumpled flip-chart paper and on your fourth flat white. But now that you’re sat there with a clear strategy document in hand, and it’s time to […]
October 30, 2017

How do I promote my new business online?

I get asked this question a lot. You just launched a business, and you’re not sure where to begin. For a younger, more tech-savvy generation, digital communication is hardwired into the fabric of their brains. But what if you’re not […]
September 13, 2017

How to put together a mini marketing campaign

If you’re a small business or self-employed, you might not have the cash to hire an agency to sort your marketing out for you. You’re probably thinking, ‘I should be on Twitter’ or ‘I should do more blogs’ or ‘I […]
August 17, 2017

Marketing Lessons from the Edinburgh Fringe

The Edinburgh Fringe is an incredible annual festival of the arts. It’s also highly unique, from a marketing perspective. With 3,000+ shows on offer, how do  you get an audience for yours? Unless you’re famous, or winning awards, or on […]