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April 19, 2018

Three tools to help you shape strategy into actual plans

Creating a strategy sure doesn’t feel like the easy bit when you’re waist-deep in crumpled flip-chart paper and on your fourth flat white. But now that you’re sat there with a clear strategy document in hand, and it’s time to […]
March 29, 2018

Marketing trends to ignore in 2018

Some marketing trends, fads and buzzwords come and go year on year. Some, it’s clear, are here to stay. For the new year, we’ve picked out a few marketing trends that it’s worth being aware of in 2018. And, because […]
March 11, 2018

Be a wolf not a sheep: why content marketing needs bite

Content marketing is a top priority for many companies in 2018. Don’t just take my word for it. Adobe’s global Digital Trends Survey found that content marketing was top of the agenda for marketers in Europe this year, and second […]
October 30, 2017

How do I promote my new business online?

I get asked this question a lot. You just launched a business, and you’re not sure where to begin. For a younger, more tech-savvy generation, digital communication is hardwired into the fabric of their brains. But what if you’re not […]