Marketing

Taste Traders

Summary

Taste Traders now have a brand image that shows off that winning personality that makes them special. Their new website

Taste Traders Case Study

Taste Traders make hampers that tell stories. The UX on their e-commerce site was working well. But their brand didn’t reflect the amazing people behind the hampers. They needed a content adjustment to inject all their copy with a large dose of their character. They came to us because in the short term they needed help upgrading their site in time for peak Christmas demand. But looking forward, they needed a full content strategy to boost their online presence and persona. That sounds like something we could sink our teeth into…

The people behind the wicker

From the word go, we were on call to answer ‘quick fix’ questions, and attend to Taste Traders’ copy pain points. In time for the Christmas rush, we made all their site copy oil the sides of the sales funnel. Then we set about reworking it to make it more personal and friendly, like they are themselves. We also consulted with Taste Traders on specific design features of their website. We gave advice and executed changes where needed. We worked with them to give them a deeper understanding of their own platform. And to foster a self-sustaining online strategy at Taste Traders.

The crunch

Taste Traders now have a brand image that shows off that winning personality that makes them special. Their new website is a high performing sales and character machine. And we’re super excited to have an in depth content strategy underway to tell the world wide world about the wonders of Taste Traders.

If you’re not sure who you are anymore, and you’d like some help working it out, give us a shout.

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