We plotted out a three phase PR campaign to get Jen and her journal the attention it deserved.
A Creative Mind
Jen Wagstaff from CreativeMind is a boss sales trainer with a hell of a backstory. Jen had written her first book – ingenious sales journal, the Top Performer Journal when she got us involved. What she needed was PR to support her Kickstarter fundraise for the book. CreativeMind had already crushed their 10k target in 4 days, but Jen wanted take it to the next level. We were buzzing when she came to us for help.
We plotted out a three phase PR campaign to get Jen and her journal the attention it deserved. First, we spoke to Jen in depth. We learned about her incredible story and her perspective on sales. Then, from our conversations with Jen, we created a series of blogs based on hers and the Top Performer Journal’s stories.
We constructed lists of media contacts for each phase of the campaign, based on Jen’s focus. We got on the blower and personally spoke to bloggers, journalists, editors – telling them Jen’s story and securing the coverage she needed. And (because people can be forgetful) we stayed on the case, following up leads continuously.
Working with someone as passionate and interesting as Jen is a treat in itself. Her story is genuinely super interesting. That made writing about it and telling it to as many people we could an absolute joy. As a result, Jen and the Top Performer Journal were shared on blogs and publications across the world wide internet. She even booked a spot on BBC Radio Bristol. (That one was a freebie)
If you want help telling your story to the world, give us a buzz.