Social Media

April 9, 2018

If you’re everywhere on social media, you’re doing it wrong.

You’ve decided to ramp up your marketing on social media. Good idea – it works. But which channels to use? How about Vero, which shot to the top of the app charts in February? Or Snapchat, the hottest thing since […]
October 30, 2017

How do I promote my new business online?

I get asked this question a lot. You just launched a business, and you’re not sure where to begin. For a younger, more tech-savvy generation, digital communication is hardwired into the fabric of their brains. But what if you’re not […]
June 10, 2017

How to promote your business event differently on Twitter and Facebook

Twitter and Facebook share a lot of similarities- A blue and white colour scheme, an abundance of cute animal pictures, the apparent ability to topple governments. For many of us they seem to be two sides of the same coin, […]
May 23, 2017

How I gained over 500 followers by posting once a month.

Not all social media channels are created equal I started a monthly comedy event in Bristol just over a year ago. We created a Facebook page, and promoted our events using Facebook’s event creation and advertising tools. By the end […]
April 24, 2017

Can your business make more from LinkedIn?

I’m starting to believe that LinkedIn is the way forward. A growing trend is emerging, which moves away from labour-intensive SEO and email campaigns towards a targeted account-based approach. If you want to build high quality leads, as most businesses do, then […]
March 10, 2017

How to nail Twitter, in a single tweet.

Let me start by saying I’m not really a massive Twitter fan. It’s well documented that most brands are followed by less than 1% of their customers, and social media should be for people only. Twitter embodies the endless, pointless […]