May 30, 2019

Why are we neglecting word of mouth marketing?

Some businesses definitely have a word of mouth strategy. Look at the front of this shop in London, and the reaction it created on a foggy Tuesday afternoon… People were crowding around to take selfies, then sharing them online. But […]
March 30, 2017

PR is expensive and pointless, right? Wrong.

I recently sat next to a PR professional on a flight, who told me she worked for a FTSE 100 company. As part of a team of six, she represented this company at a major conference, and from the sounds of […]