Marketing

June 7, 2019

80 free marketing ideas for 2019.

Marketing is expensive, right? Wrong. You can achieve kick-ass results on a tiny budget. You’ve just got to get creative and spend more time thinking. Good marketing is 80% thinking, 20% doing. Yes, you can pay £1k a month to advertise your business […]
May 30, 2019

Why are we neglecting word of mouth marketing?

Some businesses definitely have a word of mouth strategy. Look at the front of this shop in London, and the reaction it created on a foggy Tuesday afternoon… People were crowding around to take selfies, then sharing them online. But […]
May 23, 2019

Is something weird happening to video marketing?

Before we start. Yes, I’m biased. I write content for a living. Another disclaimer, I love video content. I watch all sorts of video content; DIY guides, Netflix, gardening tips, hairstyles, cat videos, TED talks, history lectures. The whole shebang. […]
June 4, 2018

Whatever content marketing you’re doing, do less (but better)

The marketing world has seen an explosion in the amount of content being pumped out by businesses eager to convert eyeballs into paying customers.   But there’s a problem with this approach. There’s even a term for it, coined by […]
May 21, 2018

4 ways to convert more leads from social media

Social media is the best way to reach your customers directly. It’s free advertising, it’s a great way to build a loyal audience around a brand, and (done well) can produce leads in no time. Here’s our four top tips […]
April 30, 2018

Make the leap – the lily pond of sales and marketing content

  Almost all modern businesses use content to market their product or service. The problem is that the vast majority of content out there seems to focus on what marketers call the ‘top of the funnel.’ Businesses invest in content […]
April 19, 2018

Three tools to help you shape strategy into actual plans

Creating a strategy sure doesn’t feel like the easy bit when you’re waist-deep in crumpled flip-chart paper and on your fourth flat white. But now that you’re sat there with a clear strategy document in hand, and it’s time to […]
March 29, 2018

Marketing trends to ignore in 2018

Some marketing trends, fads and buzzwords come and go year on year. Some, it’s clear, are here to stay. For the new year, we’ve picked out a few marketing trends that it’s worth being aware of in 2018. And, because […]
October 30, 2017

How do I promote my new business online?

I get asked this question a lot. You just launched a business, and you’re not sure where to begin. For a younger, more tech-savvy generation, digital communication is hardwired into the fabric of their brains. But what if you’re not […]
September 13, 2017

How to put together a mini marketing campaign

If you’re a small business or self-employed, you might not have the cash to hire an agency to sort your marketing out for you. You’re probably thinking, ‘I should be on Twitter’ or ‘I should do more blogs’ or ‘I […]
August 17, 2017

Marketing Lessons from the Edinburgh Fringe

The Edinburgh Fringe is an incredible annual festival of the arts. It’s also highly unique, from a marketing perspective. With 3,000+ shows on offer, how do  you get an audience for yours? Unless you’re famous, or winning awards, or on […]
July 5, 2017

The Golden Rules for Website Copywriting

How do you ensure that the copy on your website does what it says on the tin? Websites are more than just shop fronts, they’re the digital face of your business. So in that sense, make sure you wash your […]