Proper market research is easily forgotten, and often ruled-out because of the perceived cost or time constraints. That’s why it can be tempting
I’m starting to believe that LinkedIn is the way forward. A growing trend is emerging, which moves away from labour-intensive SEO
This is just a thing of beauty. Well, the squid isn’t. But it’s the most engaging double page advert I’ve
A recent trip through the Mid-West taught me an awful lot about what makes good copywriting. Throughout America, billboards are
I recently sat next to a PR professional on a flight, who told me she worked for a FTSE 100
Let me start by saying I’m not really a massive Twitter fan. It’s well documented that most brands are followed
I’m not a huge believer in multi-platform, spammy approaches to media. In fact, as my weight loss relaxation tape keeps
The founders of craft beer brand BrewDog wrote a book on how to inject the spirit of punk into your
This is the excerpt for your very first post.