Marketing is expensive, right? Wrong. You can achieve kick-ass results on a tiny budget. You’ve just got to get creative and
Some businesses definitely have a word of mouth strategy. Look at the front of this shop in London, and the
Before we start. Yes, I’m biased. I write content for a living. Another disclaimer, I love video content. I watch
The marketing world has seen an explosion in the amount of content being pumped out by businesses eager to convert
Social media is the best way to reach your customers directly. It’s free advertising, it’s a great way to build
The first few months of starting a new business feel a lot like that fateful episode of Friends. You’re trying
Almost all modern businesses use content to market their product or service. The problem is that the vast majority
Creating a strategy sure doesn’t feel like the easy bit when you’re waist-deep in crumpled flip-chart paper and on your
You’ve decided to ramp up your marketing on social media. Good idea – it works. But which channels to use?
Some marketing trends, fads and buzzwords come and go year on year. Some, it’s clear, are here to stay. For