Social media is the best way to reach your customers directly. It’s free advertising, it’s a great way to build a loyal audience around a brand, and (done well) can produce leads in no time. Here’s our four top tips for converting more leads from your social.

1. At the top of the funnel (which is where social media always sits) keep it EMOTIONAL.

Talk about the pressures, pains and problems of your customer. Why? At the start of the buyer journey your customers want to know you can relate to their pain, and buying decisions are always driven by emotion. Yes, even in the rational world of B2B.

2. Use your link wisely

The link in your bio on Twitter, LinkedIn, Instagram, Facebook is absolutely vital. Don’t just pick a random home page, but drive traffic to a hero landing page with a valuable asset to download. This drives leads, clicks and ultimately new clients. That’s what you want, so don’t waste that link.

3. Listen

Oh this is a powerful one, and we’ll confess something to you – 80% of Lean Content’s social media leads came from listening, not directly from our posts. We search for relevant key words, engage with people who need our help and drive conversations this way. Search in LinkedIn, Twitter, Facebook or Instagram for your service, and see who’s crying out for help. Then all you need to do is come to the rescue! Sweet.

4. Events, dear boy, events.

Whether it’s a webinar, a Twitter chat, or a local networking event, social media is at its most potent for B2B prospecting around an event. So, if you attend, pay close attention to the chatter and keep an  ear out for relevant prospects. Add, connect, comment and engage during and after the event. And if you’re not attending, you can still listen (see point 3).

We know you’re busy, so we’ve put our top 10 tricks for winning clients with content into a simple one-pager. You can get it below, just by filling in this form. (See what we did there?)