market research

‘Just Google it?’ How to get proper market research for free

by April 30, 2017 Marketing

Proper market research is easily forgotten, and often ruled-out because of the perceived cost or time constraints. That’s why it can be tempting

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Can your business make more from LinkedIn?

by April 24, 2017 LinkedIn, Marketing, Social Media

I’m starting to believe that LinkedIn is the way forward. A growing trend is emerging, which moves away from labour-intensive SEO

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Hellman's advert copywriting

Why I love the copywriting in the latest Hellman’s advert

by April 17, 2017 Copywriting

This is just a thing of beauty. Well, the squid isn’t. But it’s the most engaging double page advert I’ve

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make america great again

What can we learn from bad American adverts?

by April 10, 2017 Copywriting

A recent trip through the Mid-West taught me an awful lot about what makes good copywriting. Throughout America, billboards are

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