The term ‘strategy’ might seem intimidating, but building an effective digital strategy doesn’t need to be difficult. In simple terms, a strategy is just a plan of action to achieve a desired goal, or multiple goals. Want 25% more new business leads? You’ll need a strategy to help you get there, then.
We plotted out a three phase PR campaign to get Jen and her journal the attention it deserved.
We refocused her website to drive leads, and organised a photoshoot that brought together Jane’s serious business focus with a
“I was impressed with Jo’s strategic input to the business, challenging what wasn’t working brilliantly and coming up with constructive alternative suggestions. We used an agile approach with new ideas quickly pushed live and consumer feedback tested on the active site.”
“I’ve worked with Jo to develop my website content and my written content on social media. She found a great photographer/videographer for me and helped create really good images and content. She’s a great writer, very funny and full of fab tips on how to do stuff better. She’s also a pleasure to work with. Highly recommended!”
The marketing world has seen an explosion in the amount of content being pumped out by businesses eager to convert